Table of Content



1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the European household products market?
7.3. Which companies have been most successful in increasing their market shares in the last four years ?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?

8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co. KGaA
8.3. Reckitt Benckiser Group plc

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine



List of Figures

List of Figures
Figure 1: Europe household products market value: $ million, 2016-20
Figure 2: Europe household products market volume: million kg, 2016-20
Figure 3: Europe household products market category segmentation: % share, by value, 2020
Figure 4: Europe household products market geography segmentation: % share, by value, 2020
Figure 5: Europe household products market distribution: % share, by value, 2020
Figure 6: Europe household products market value forecast: $ million, 2020-25
Figure 7: Europe household products market volume forecast: million kg, 2020-25
Figure 8: Forces driving competition in the household products market in Europe, 2020
Figure 9: Drivers of buyer power in the household products market in Europe, 2020
Figure 10: Drivers of supplier power in the household products market in Europe, 2020
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Europe, 2020
Figure 12: Factors influencing the threat of substitutes in the household products market in Europe, 2020
Figure 13: Drivers of degree of rivalry in the household products market in Europe, 2020
Figure 14: Europe household products market share: % share, by value, 2020

List of Tables

List of Tables
Table 1: Europe household products market value: $ million, 2016-20
Table 2: Europe household products market volume: million kg, 2016-20
Table 3: Europe household products market category segmentation: $ million, 2020
Table 4: Europe household products market geography segmentation: $ million, 2020
Table 5: Europe household products market distribution: % share, by value, 2020
Table 6: Europe household products market value forecast: $ million, 2020-25
Table 7: Europe household products market volume forecast: million kg, 2020-25
Table 8: Europe household products market share: % share, by value, 2020
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: Henkel AG & Co. KGaA: key facts
Table 14: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 15: Henkel AG & Co. KGaA: Key Employees
Table 16: Reckitt Benckiser Group plc: key facts
Table 17: Reckitt Benckiser Group plc: Annual Financial Ratios
Table 18: Reckitt Benckiser Group plc: Key Employees
Table 19: Reckitt Benckiser Group plc: Key Employees Continued
Table 20: Europe size of population (million), 2016-20
Table 21: Europe gdp (constant 2005 prices, $ billion), 2016-20
Table 22: Europe gdp (current prices, $ billion), 2016-20
Table 23: Europe inflation, 2016-20
Table 24: Europe consumer price index (absolute), 2016-20
Table 25: Europe exchange rate, 2016-20