Coronavirus (COVID-19) boosted retail volume and current value growth in vitamins in 2020. Rather than regarding vitamins as non-essential products that they can cut back on during uncertain economic times, consumers kept on taking them during the pandemic, partly with the aim of boosting their immune systems and preventing or relieving any symptoms of the virus. While expected to slow in 2021, following spikes in 2020, growth rates are generally projected to remain higher than in 2019.

Euromonitor International’s Vitamins in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.