Table of Content

Vitamins in Serbia
Euromonitor International
October 2021

List Of Contents And Tables

VITAMINS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune system and general health claims boost sales of vitamins C and D in 2021
Economy factor and a shift towards specific positioning boost sales of multivitamins
CaliVita International invests in marketing and e-commerce to stay ahead of fierce rivals in 2021
PROSPECTS AND OPPORTUNITIES
Health positioning of vitamins set to sustain interest in the forecast period
Modern retailing development offers potential way back for private label
Economic recovery and category growth potential suggest renewed investment in new product development
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources