Market Overview
Extended Reality (XR) is an umbrella term covering all the other technologies such as augmented, virtual, and mixed reality to enhance the real and virtual world.
According to the MarkNtel Advisors’ research report, “Global Extended Reality Market Analysis, 2021”, the market is expected to grow at a CAGR of around 55% during 2021-26. The factors surging the market growth are a heavy investment made by giant companies such as Microsoft in spatial computing technology, a significant decline in the prices of XR hardware and burgeoning adoption of XR in consumer applications such as gaming, education and entertainment. Besides these, fueling penetration of smartphones and connected devices, boost in digital transformation across the verticals and snowballing investment toward R&D of sensor technologies are the factors anticipated to promulgate the growth of the market in the forecast period.
Impact of COVID-19
The Covid-19 pandemic has rapidly augmented the adoption of various digital technology such as AR, VR, and mixed reality. The lockdown imposition restricted the movement due to which people indulged more into the virtual environment to support remote working, online classes and shop virtually. The abundance of access to the internet have inclined people inclination to adopt XR in some form or the other. The gaming application and social media platform such as Snapchat, Instagram witnessed robust growth due to the rising number of daily active user and burgeoning use of augmented reality.
Market Segmentation
Healthcare & Life Science Accounted for the Substantial Market Share
Based on End-User, Healthcare & Life Science accounted for the substantial market share in the Global Extended Reality market in 2019. The adoption of extended reality has greatly benefitted the healthcare industry. The use of XR allows their medical student to have skill-based training by learning on holographical shown human organs. Besides this, it enables the surgeon to have a better understanding of the patient’s condition, and also help in cognitive behaviour and exposure therapy during the treatment. Moreover, extended reality is also used to intersect real-time data in live surgeries to curb the dependency on pain medication. Hence, it is said to be the next high-tech solution in healthcare in the coming years as revealed by the MarkNtel Advisors’ research report “Global Extended Reality Market Analysis, 2021”.
Hardware Dominated the Market
Based on the Component, Hardware dominated the Global Extended Reality market in 2019. The hardware segment is bifurcated into Sensors, Cameras, Transducers, Speakers. The diminishing cost of hardware such as sensor, camera, boost in the adoption of smart devices and introduction of new and technologically advanced AR and VR devices are the factors propelling the growth of the segment.
Regional Landscape
Asia-Pacific Register Fastest Growth
Asia-Pacific is projected to register the fastest growth in the Global Extended Reality market during 2021-26. China acquired the highest market share in the Asia-Pacific region. The growth is accredited to burgeoning investment in AR and VR technologies, a significant rise in the number of online education platform and surging adoption among various end-user such as manufacturing, entertainment, healthcare and IT for technological transformation. Along with this, the launch of a theme park with the use of 5G and extended reality is also positively impacting the market growth.
Market Driver
Burgeoning Adoption of XR in consumer Applications
The extended reality is witnessing astronomical adoption in consumer application such as for gaming and entertainment purpose as gaming and entertainment industry were the early adopter of XR technologies. The COVID-19 pandemic has an optimistic impact on the gaming and entertainment industry due to a boost in the demand for XR in the marketing and advertising fields. Moreover, the increasing penetration of the internet, snowballing demand for VR headset and the launch of technologically advanced gaming products are projected to augment the growth of the market in the forecast period.
Competitive Landscape
According to MarkNtel Advisors, the major leading players in the global Extended Reality market are Facebook Inc, Alphabet Inc. (Google Inc.), HTC Corporation, Unity technologies, Microsoft Corporation, Samsung Electronics CO., LTD, Magic Leap, Sony Corporation, Vuzix Corporation, Atheer, PTC, Apple Inc., Eon Reality, Niantic Inc., Snap Inc. etc.
Key Questions Answered in the Market Research Report:
1. What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of Global Extended Reality Market?
2. What is the region-wise industry size, growth drivers and challenges key market trends?
3. What are the key innovations, opportunities, current and future trends and regulations in the Global Extended Reality Market?
4. Who are the key competitors, what are their key strength and weakness and how they perform in Global Extended Reality Market based on the competitive benchmarking matrix?
5. What are the key results derived from the market surveys conducted during the course of Global Extended Reality Market study?
Market Outlook, Segmentation and Statistics
1) Impact of COVID-19 on Global Extended Reality Market
2) Global Extended Reality Market Start-up Ecosystem
a) Timeline of Entrepreneurial Activity
b) List of Prominent Start-ups
c) Funding Details
d) Key Investors
e) Strategic Objectives
f) Future Plans
g) Geography-wise Distribution of Notable Start-ups
h) Geography Wise Investor Funding
i) Nature of Business Wise Investor Funding Received
3) Market Size & Analysis
a) By Revenue
4) Market Share & Analysis
a) By Component
i) Hardware
(1) Sensors
(2) Cameras
(3) Transducers
(4) Speakers
ii) Services
(1) Professional Services
(2) Managed Services
iii) Software
(1) Handheld Mobile Apps
(2) Content Creation & Software Engines
(3) Development Suit
b) By Type
i) Mobile XR
ii) PC-tethered XR
iii) Windows
c) By Delivery Model
i) Consumer Based
(1) Gaming
(2) Entertainment
(3) Others
ii) Business Based
(1) Manufacturing & Production
(2) Healthcare
(3) Others
d) By Organization Size
i) Small & Medium-Sized
ii) Large Enterprises
e) By Application
i) Virtual Reality
ii) Augmented Reality
iii) Mixed Reality
f) By End- Users
i) BFSI
ii) Healthcare & Life Sciences
iii) Telecommunications & IT
iv) Government & Public Sector
v) Manufacturing
vi) Consumer Goods & Retail
vii) Media & Entertainment
viii) Others
g) By Region
i) North America Extended Reality Market Outlook, 2016-2026F (USD Million)
(1) The US Extended Reality Market Outlook, 2016-2026F (USD Million)
(2) Canada Extended Reality Market Outlook, 2016-2026F (USD Million)
(3) Mexico Extended Reality Market Outlook, 2016-2026F (USD Million)
ii) South America Extended Reality Market Outlook, 2016-2026F (USD Million)
(1) Brazil Extended Reality Market Outlook, 2016-2026F (USD Million)
(2) Argentina Extended Reality Market Outlook, 2016-2026F (USD Million)
iii) Europe Extended Reality Market Outlook, 2016-2026F (USD Million)
(1) The UK Extended Reality Market Outlook, 2016-2026F (USD Million)
(2) Italy Extended Reality Market Outlook, 2016-2026F (USD Million)
(3) Germany Extended Reality Market Outlook, 2016-2026F (USD Million)
(4) France Extended Reality Market Outlook, 2016-2026F (USD Million)
(5) Spain Extended Reality Market Outlook, 2016-2026F (USD Million)
iv) Asia-Pacific Extended Reality Market Outlook, 2016-2026F (USD Million)
(1) China Extended Reality Market Outlook, 2016-2026F (USD Million)
(2) South Korea Extended Reality Market Outlook, 2016-2026F (USD Million)
(3) Japan Extended Reality Market Outlook, 2016-2026F (USD Million)
(4) India Extended Reality Market Outlook, 2016-2026F (USD Million)
(5) Australia Extended Reality Market Outlook, 2016-2026F (USD Million)
v) Middle East & Africa Extended Reality Market Outlook, 2016-2026F (USD Million)
(1) UAE Extended Reality Market Outlook, 2016-2026F (USD Million)
(2) Saudi Arabia Extended Reality Market Outlook, 2016-2026F (USD Million)
(3) South Africa Extended Reality Market Outlook, 2016-2026F (USD Million)
h) By Competitors
i) Competition Characteristics
ii) Market Share & Analysis
iii) Competitive Metrix
5) Global Extended Reality Patents & Intellectual Property Rights Analysis
a) By Organization
b) By Region
c) By Technology
6) Global Extended Reality Market Hotspots & Opportunities
7) Global Extended Reality Market Regulations & Policy
8) Key Strategic Imperatives for Success and Growth
9) Global Competition Outlook
a) Competition Matrix
b) Company Profile
Frequently Asked Questions:
Q. What is the historical year, base year and forecast year considered in the research report on Global Extended Reality Market?
A. The historical data has been provided since 2016, while the base year is 2020 and the data is forecast up-to 2026.
Q. What are the units or denomination for measuring market value in the report?
A. The market size/industry size or the market value is measured in terms of USD Million.
Q. What would be the growth rate or CAGR of Global Extended Reality Market during 2021-26?
A. The Global Extended Reality Market is projected to grow at a CAGR of 55% during 2021-26.
Q. Who are the key competitors or players operating in Global Extended Reality Market?
A. Facebook Inc, Alphabet Inc. (Google Inc.), HTC Corporation, Unity technologies, Microsoft Corporation, Samsung Electronics CO., LTD, Magic Leap, Sony Corporation, Vuzix Corporation, Atheer, PTC, Apple Inc., Eon Reality, Niantic Inc., Snap Inc. are few of the leading players in the Global Extended Reality Market.
Q. Which types segment would emerge as an opportunity area for players in Global Extended Reality Market?
A. Mobile XR is expected to attain the highest CAGR during the forecast period and maintain its significant market share.
Q. Which region would emerge as an opportunity area for players in Global Extended Reality Market?
A. Asia-Pacific continue to grow at the highest CAGR, presenting immense opportunities for market players of the Global Extended Reality Market.