According to Stratistics MRC, the Global Matcha Tea Market is accounted for $1.71 billion in 2019 and is expected to reach $2.87 billion by 2027 growing at a CAGR of 6.7% during the forecast period. Some of the key factors propelling the growth of the market are rising demand for organic products, growth in tea production & consumption, and increasing health awareness among consumers. However, high product cost is the restraining factor for the growth of the market.

Matcha is a high-grade green tea obtained from tencha leaves that is grounded into a fine powder. It contains 137 times more antioxidants than other tea and is, therefore, it has more health benefits for the health-conscious people. Due to high antioxidant content matcha tea also helps in boosting metabolism and also in burning more calories.

By product, the powder segment is expected to grow at a significant market share during the forecast period due to its smooth texture, clean taste and good flavours. Based on geography, Asia Pacific is anticipated to hold considerable market share during the forecast period which can be attributed to the high consumption of matcha tea in countries such as Japan and China.

Some of the key players in Matcha Tea Market include Unilever, Tata Global Beverages Ltd, Nestl?, DoMatcha, Kissa Tea, Ippodo Tea, AOI Seicha, Ujimatcha, Sun Time, Yanoen, Midori Spring, Mizuba Tea, Encha, Marushichi Seicha, ShaoXing Royal Tea, and Marukyu Koyamaen.

Grades Covered:

  • Ceremonial
  • Culinary
  • Classic



Products Covered:

  • Ready-To-Drink Beverage
  • Powder
  • Instant Premixes
  • Matcha Green Tea Beers
  • Liqueurs



Raw Materials Covered:

  • Conventional
  • Organic



Production Technologies Covered:

  • Steamed
  • Pan-Fried



Types Covered:

  • Traditional
  • Sweetened
  • Flavoured
  • Unsweetened



Distribution Channels Covered:

  • Specialty Stores
  • Supermarket/ Hypermarket
  • Departmental Stores
  • Retail Stores
  • Online Sales
  • Modern Trade
  • Convenience Stores



Applications Covered:

  • Food & Beverages
  • Personal Care & Cosmetics
  • Nutraceutical



Packagings Covered:

  • Tins
  • Stand Up Pouches
  • Sachets
  • Cartons
  • Bulk Bags



Usages Covered:

  • Additive-use
  • Drinking-use



Flavours Covered:

  • Spices
  • Herbs
  • Flowers



Regions Covered:

  • North America
  • ·US
  • ·Canada
  • ·Mexico
  • Europe
  • ·Germany
  • ·France
  • ·Italy
  • ·UK
  • ·Spain
  • ·Rest of Europe
  • Asia Pacific
  • ·Japan
  • ·China
  • ·India
  • ·Australia
  • ·New Zealand
  • ·Rest of Asia Pacific
  • South America
  • ·Argentina
  • ·Brazil
  • ·Chile
  • ·Rest of South America
  • Middle East & Africa
  • ·Saudi Arabia
  • ·UAE
  • ·Qatar
  • ·South Africa
  • ·Rest of Middle East & Africa



What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements



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