The substantial sales declines that have plagued RTDs in recent years remain in effect during 2019 as the category registered further falls in demand in both the on-trade and off-trade. The category increasingly faces competition from flavoured/mixed lager, a category which has a fresher image and which is more in line with prevailing consumer trends. Moreover, Poles are becoming less interested in pre-mixed drinks, with freshly prepared cocktails one of the major trends in the on-trade in recen...

Euromonitor International’s RTDs in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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