The growing popularity of home-based alcohol consumption in Kenya was highly visible in RTDs. Over the review period, the off-trade channel continued to develop fast in RTDs to overtake the declining on-trade channel in volume sales terms in 2019. Home consumption offers a more comfortable and quieter alternative to drinking in crowded and noisy bars for many consumers. The stringent measures on drink driving imposed by the National Transport and Safety Authority (NTSA) also contributed to the s...
Euromonitor International’s RTDs in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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