RTDs lagged in terms of investment and innovation in 2019. This was in contrast to the strong investment in cider over the latter part of the review period, as RTDs compete directly with cider. Another factor hindering growth of RTDs is the preference among Greeks of mixing their own drinks. Nevertheless, tourism supported the performance of RTDs through on-trade establishments at the end of the review period, preventing total volume sales from declining still further, although even here the low...

Euromonitor International’s RTDs in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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