RTDs was seen to somewhat benefit from both cocktail trends and a consumer demand for convenience in 2019. However, there is an ongoing decrease in demand for ready-to-drink (RTD) alcoholic drinks. This is a paradox, as mixology and the cocktail trend prove strong factors to support spirits. Therefore, one would expect RTDs to follow the same path. However, RTDs are typically perceived as low-quality drinks, and many consumers purchase them from neighbouring countries at lower prices. Furthermor...

Euromonitor International’s RTDs in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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