China is the most important emerging market for cosmetics and it is expected to be the largest market in the coming future. The market for minimally-invasive procedures is in its infancy. However, non-surgical cosmetic procedures - including dermal fillers, Botox, laser therapy, anti-aging and cosmeceutical products - are becoming acceptable and even desired by more and more patients, which in turn support the growth of the China Aesthetic Devices Market. Furthermore, increasing demand for aesthetic treatments among the male population and technological advancements in energy-based devices, government, and non-government partnerships are the other factors are propelling the China Aesthetic Devices Market. In September 2018, Allergan announced that it has plans to open its first Medical Aesthetics Innovation Center in Chengdu China in early 2019. The agreement was signed by Allergan and the Chengdu government at the 2018 Chengdu International Investment Summit. However, stringent safety regulations for aesthetic procedures and lack of a proper reimbursement framework are the few factors that are hampering the market growth.

Key Market Trends

Energy-based Aesthetic Devices segment dominates the China Aesthetic Devices Market

Laser therapy for skin disease or skin ailments has proved to be an effective treatment. Here, we have considered laser therapy and other energy-based devices for the treatment of vascular lesions, removal of tattoos, acne scars, aging skin problems, such as age spots, fine lines, and wrinkles on the face, droopy, dry, sagging eyelid skin and dark circles, among many other conditions. It has been observed that the laser-based technology is expected to grow relevantly due to the technological advancement and increasing tendency towards the minimally or non-invasive laser procedures, with few market entry regulations. The major driving factors for this market are the increase in the prevalence of obesity, along with patients preferring hospital care to home care, because the former provides fast and effective non-surgical cosmetic procedures. The adoption of pulsed lasers allowed the output energy to be emitted in controlled pulses. This, coupled with the use of lasers with appropriate wavelengths, enabled selective targeting of specific structures, such as blood vessels and hair follicles within the skin. These technological advancements in this segment have boosted the laser-based aesthetic market in the country.

Competitive Landscape

China Aesthetic Devices market has rapidly evolved over the past decade. The industry has observed drastic changes in adopting market strategies such as product developments, mergers and acquisitions in recent years. Thus, the China Aesthetic Devices market has become a very competitive industry. For instance, In November 2018, Chinese international conglomerate and investment company Fosun has acquired Israeli aesthetic technologic device company, Medical Nova.

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