The US aesthetic devices market is expected to register a CAGR of around 11.81% over the forecast period. There are certain factors that are affecting the market in a positive way, which include technological advancement in devices, increasing awareness regarding aesthetic procedures, rising adoption of minimally invasive devices, and increasing obese population.

Earlier, anyone seeking medical assistance with cosmetic issues had only intrusive surgical procedures to choose from. Owing to the advances in the field of aesthetics, this is no longer the case. Medical aesthetic technology has advanced rapidly over the past two decades. The highly advanced technologies have offered a wide range of products and solutions to patients seeking medical assistance. New technologies are being developed and introduced into the market, including the use of laser, dynamic pulse control, radiofrequency, and infrared technologies. In recent years, skin-tightening and non-invasive fat technologies have created a new niche in the medical aesthetic technology market. They have been proven financially lucrative, and they are expected to dominate in the near future.

In the area of cellulite reduction, some of the emerging technologies hint at a future of improved outcomes with a positive effect on the overall US market. With such kind of innovations, the market for aesthetic device-based treatments continues to evolve. Furthermore, such advances are expected to make these aesthetic procedures affordable to the patient population, thereby reducing the number of patient visits and healthcare costs.

Key Market Trends

The Breast Implants Sub-segment is Expected to Show Rapid Grow in the Implants Segment of the Market

Breast implants are the most common and popular aesthetic surgery procedure in the developed markets, particularly in the United States. Aesthetic surgical procedures include breast augmentation, removal, breast lift, and reduction. Silicone implants are mostly preferred in nearly 90% of cases and the remaining prefer saline implants. Its demand is also increasing among teen male breast reduction. In addition, breast reconstruction has observed the largest number of procedures, followed by breast reduction and breast implant removals. According to the Plastic Surgery Statistics Report 2018, breast augmentation procedures accounted for 0.313 million, an increase of 4% from the previous year.

As it is opted by several celebrities and individuals who seek to improve their external appearance, the demand is expected to increase among the population and drive the market at a modest rate over the forecast period.

Competitive Landscape

The US aesthetic devices market is moderately competitive. Companies, such as Hologic Inc. (Cynosure), Alma Lasers, Lumenis Inc., Bausch Health Companies Inc. (Solta Medical Inc.), and Allergan, are performing well in the US market. With the rising demand for aesthetic corrections, more companies are entering the market and holding a substantial share.

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