North America meal replacement products market is projected to witness a CAGR of 8.16% during the forecast period (2020 - 2025).

  • The on-the-go lifestyle in the United States marketplace, have necessitated consumers to opt for convenient and portion-controlled snack bars and other ready to eat products that are increasingly perceived as ideal meal replacement options, especially among the working consumers.?
  • Meal replacement products seem to appeal to the Canadians such that among the resident and expat consumers, who want to include healthy food in their diets. Ready-to-drink beverages and nutritional bars are also garnering attention in the meal replacement products range, as busy families are seeking healthy and convenient options for hunger satisfaction.



Key Market Trends

American Consumers Opting for Special Diets Strive on Meal Replacements

Owing to the rising prevalence of obesity and diabetes among Americans, consumers are rigorously monitoring their regular diets and nutrition intake, and they are increasingly inclining toward meal replacement products. There are numerous companies primarily dedicated to offer tailored meals, such as shakes and drinks, for people willing to cut regular diets to effectively lose weight.

For instance, Herbalife, a company based in the United States, features programs, such as Quickstart, Advanced and Ultimate, under which it offers meal replacement shakes and dietary supplements to help people slim down. As a result, many consumers looking for effective diet plans to lose weight or increase their metabolism are opting for such efficient plans, eventually supplementing the North American market growth.

Increasing Consumption of Meal Replacement in United States

The demand for the multi-purpose functionality and on-the-go convenience of meal replacement products, such as drinks, is increasing and are attracting the American consumers. In addition, the presence of retail outlets that are suitable for convenient foods to benefit from both planned and impulse purchases, poise advantage for the increase sale of meal replacement products in the country.

In the United States, the majority of consumers prefer nutritional bars and ready to drink products to satisfy hunger by replacing a meal. For instance, according to FoodBev Welch’s survey conducted in 2017, around 92% of millennials were reported consuming snacks (including nutritional bars) as a meal replacement at least once a week. Additionally, around 26% of the millennial population in the United States consume snacks as a meal replacement, therefore driving the market further.

Competitive Landscape

The companies operating in the North America meal replacement products market are focusing on adopting various strategies, such as product development, expansion, etc., on achieving competitive advantage in the market. Some of the prominent players operating in the North American market are Abbott Laboratories, Amway Corp. (Alticor), Nu Skin Enterprises Inc., and Herbalife Nutrition.

Companies in the region are also actively innovating new products in order to maintain their position in the market. For instance, in 2019, Soylent, a well-known meal replacement producer in the United States, launched a strawberry four-pack drink in order to bring new items to consumers, allowing them to engage with its brand in new ways.

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