Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Ready-to-drink Products
5.1.2 Nutritional Bars
5.1.3 Powdered Supplements
5.1.4 Other Product Types
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 By Country
5.3.1 United States
5.3.2 Cananda
5.3.3 Mexico
5.3.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Positioning of the Players
6.4 Company Profiles
6.4.1 Abbott Laboratories
6.4.2 Amway Corp. (Alticor)
6.4.3 Nu Skin Enterprises Inc.
6.4.4 Herbalife Nutrition
6.4.5 Glanbia plc
6.4.6 The Simply Good Foods Company
6.4.7 The Kellogg Company
6.4.8 Nestle SA


7 MARKET OPPORTUNITIES AND FUTURE TRENDS