Europe hair loss treatment products market is projected to grow at a CAGR of 3.6% during the forecast period (2020 - 2025).

  • The changing lifestyle patterns coupled with the hectic schedule of consumers leading to high-stress levels are resulting in frequent hair loss at an earlier age among the young population. This, in turn, is boosting the demand for hair loss treatment products in the region. Moreover, growing disposable income increased purchasing power, and high emphasis on appearances is also acting as the key driver for the market studied.
  • However, the presence of alternative treatment options for hair loss such as hair transplant surgery, laser, and light-based therapies and high cost of medication are few restraints for the market.



Key Market Trends

Germany Occupies the Largest Market Share in the Region

Hair loss has become a common issue in certain regions. Male pattern balding has been concentrated in some countries like Germany and France. Thus, there is a high demand for har loss treatment products among male consumers across the region. Moreover, an aging population and lifestyle change further act as a key driver for the hair loss treatment products in the region. The surge in the demand for these products in the country, the leading players in the market are extending their facilities and product portfolios in the Germany market to maintain foothold among the competitors.

Online Retail Stores to Witness Significant Growth

The main reason behind the rise in sales, through internet retailing is the level of convenience it provides for consumers, as they find it easy to choose their preferred brands and also get vast varieties of product choices. Moreover, vendors are adopting online retail strategies to reduce costs and increase their margins, which may benefit the market, during the forecast period. Companies, such as L’Or?al SA, Nanogen, Coty Inc., and others, are using a multi-channel distribution channel as a part of strategic expansion, as they are offering their products online through their own website as well as through third parties, like Amazon. Similarly, Galderma Laboratories LP, launched its products in various online retail stores, to increase its product visibility and market. These products involve a higher transparency level in terms of the ingredients used, certifications, and packaging direction of usage.

Competitive Landscape

Europe hair loss treatment products market is highly competitive with the presence of key players such as L’Oreal S.A., Procter & Gamble Company, and Shiseido Co. Ltd, among others. The key strategy adopted by the companies is new product launches, and mergers & acquisitions. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D activities.

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