The Asia-Pacific stevia market is projected to register a CAGR of 8.1% during the forecast period.

  • As health awareness is growing, most of the population thoroughly checks the label of a product before buying it, and this awareness among consumers has prompted the manufacturers to undertake the replacement of high-calorie polyols with natural sweeteners.
  • The increasing demand for low-calorie sweeteners from the food and beverages manufacturers has increased from last few years, owing to the rising concern over obesity and diabetes across the world. Many key players in the food and beverage industry have been introducing products with natural low-calorie sweeteners, mainly stevia.

Key Market Trends

Increased Utilization in Beverages

Stevia is a natural choice for sweetening a wide variety of beverages, such as teas, coffees, soft drinks, flavored waters, juices, and alcoholic beverages. The stevia solutions formulated for specific beverage applications can provide a superior, clean, sugar-like taste with reduced linger. Stevia’s rapid growth in the beverages market is a testament to its many benefits, including zero calories, 100% natural origin, and being non-caloric, tooth-friendly, non-fermenting, highly soluble, and pH, heat, photo (light), and shelf-stable. It is also an excellent sweetener choice for CSDs (carbonated soft drinks), which typically have a low pH, especially considering the wide range of temperatures that the CSDs experience during their shelf life in some markets.

China Dominates the Market

China, as the world’s production base for stevia sweeteners, has been becoming an important end-user market, aided by the huge and fast-growing end-user industries. This dramatic growth has been driven by the fast development of the end-user industries, especially functional beverages and foods, glazed fruits, tea and juice beverage, medicines, and other end-user industries, which are the major application fields for stevia in China. The Chinese consumers, who are greatly influenced by Chinese traditional medicine and natural products, have a higher preference for stevia sweeteners, compared to other HIS. Strict restrictions on the application and production of some artificial HIS, especially saccharin and cyclamate, also largely contribute to the growth of the stevia market.

Competitive Landscape

The Asia-Pacific stevia market is highly fragmented and Cargill Incorporated, PureCircle, Tate & Lyle, and Ingredion Incorporated are some of the companies leading the stevia market due to their new product launches. The companies have also been adopting strategies, such as partnerships and new product launches in different forms, such as leaves and liquid to increase their product line and share.

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