The US probiotics market is projected to register a CAGR of 12% during the forecast period (2020-2025).

  • Probiotics are a driving force within the booming digestive health supplement category,


and they are being consumed by people of all age groups. However, the major consumption is observed among the millennials, due to the growing awareness about health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

  • The healthcare expenditure pattern in the country is rising with the growing geriatric population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are, in turn, driving the overall sale of probiotics in the country.



Key Market Trends

Increased Demand For Probiotic Yogurt

Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers’ minds as a food product super-rich in probiotics, thereby, catering to the market studied. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers, such as Fage, are producing a quality product to supply additional benefits to the consumers. Additionally, the growing trend of veganism has insisted on the demand for dairy-free probiotic yogurts, hence, the key players of the market are launching a wide range of dairy-free probiotic yogurts sourced from almond milk, soy milk, oat milk, and others.

Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics

Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, thereby, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ’probiotics’ on them for
consumer demand for favorable bacteria, as they link good digestive and immune
health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars, among others in the supermarkets, has intensified the sales of the market studied.

Competitive Landscape

The US probiotics market is highly competitive and fragmented with the presence of numerous players. The major players are focusing on expansion, new product launches, mergers and acquisitions, and partnerships to meet the demands of consumers. The key players in the market are Danone, Now Foods, PepsiCo, and Lifeway Foods Inc., among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support