Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY
3.1 Market Overview


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Probiotic Food
5.1.1.1 Yogurt
5.1.1.2 Bakery and Breakfast Cereals
5.1.1.3 Baby Food and Infant Formula
5.1.1.4 Confectionery
5.1.1.5 Other Types
5.1.2 Probiotic Drinks
5.1.2.1 Fruit-based Probiotic Drinks
5.1.2.2 Dairy-based Probiotic Drinks
5.1.2.3 Other Probiotic Drinks
5.1.3 Dietary Supplements
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Pharmacies and Drug Stores
5.2.3 Convenience Stores
5.2.4 Online Channels
5.2.5 Other Distribution Channels


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Danone
6.4.2 PepsiCo
6.4.3 Now Foods
6.4.4 Lifeway Foods Inc.
6.4.5 BioGaia
6.4.6 Global Healing
6.4.7 Yakult Honsha Co. Ltd


7 MARKET OPPORTUNITIES AND FUTURE TRENDS