Brazil haircare market is projected to grow at a CAGR of 3.52 % during the forecast period.

  • Despite the economic slump and recession-like environment for its people, Brazil continues to dominate the hair care market drive in Latin America, followed by Mexico and Argentina. When it comes to hairstyling, almost all Brazilian women treat their hair chemically. Post shampoo products, like conditioners, serums, and other treatment products for use at home, are also dominated by Brazilian women. The consumption is 4 times above the world average and 3 times that of the US market.
  • A slowing Brazilian economy, stagnant economies, rising cost of products, and some other key factors present challenges in the hair care market of Brazil.



Key Market Trends

Shampoo Held the Largest Market Share

Amidst growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns, among Brazilians, shampoo emerges as the most affluent and cost-effective way in counter. Moreover, the rising demand for organic and herbal products is anticipated to drive the market studied in the counter. However, the stagnant growth recorded in the market can be attributed to the changing consumer mind-set as they are looking to embrace their natural hair, reducing the usage of certain hair care products, formulated with heavy chemicals.

Online Stores Recorded Fastest Growth Rate

Due to the rise in hectic schedules and lifestyles, online shopping is becoming a convenient medium of purchasing daily essentials including hair care products. It enjoys more popularity among millennials and work professionals. ?Ease of use of different online shopping applications as per the convenience of the consumers and the use of applications in smartphones and other devices are expected to increase the sale of hair care products through online retailers. ?The products available via online retail stores often have offers that allow the customers to buy the product of their choice at a lesser price, as compared to the single stores.

Competitive Landscape

The Brazil shampoo market is consolidated among few companies such as Loreal SA, Proctor and Gamble, Henkel AG & Co. KGaA , and Unilever. Owing to the diversified product portfolio, which includes organic, plant-based, and many other products, Procter & Gamble is the leading revenue generator with xx% share, followed by Unilever and Loreal SA.

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