Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Others
5.2 Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience Store
5.2.3 Specialty Store
5.2.4 Online Channel
5.2.5 Others


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Loreal SA
6.3.2 Coty Inc
6.3.3 Proctor and Gamble
6.3.4 Shiseido Co., Ltd.
6.3.5 Henkel AG & Co. KGaA
6.3.6 Johnson & Johnson
6.3.7 Moroccanoil
6.3.8 Unilever


7 MARKET OPPORTUNITIES AND FUTURE TRENDS