Connectivity is increasingly no longer an optional feature for vehicles. The automotive industry is in the midst of a massive transformation, where automakers are no longer hardware makers but are evolving into tech companies. The study aims to provide an insight into the challenges and technology innovations of the new decade that will transform the automotive industry, especially connected cars. The evolution of the current generation of vehicles into 'software platforms on wheels’ will require the transformation of the entire organization into a tech company. Automakers have started to align themselves with tech giants through partnerships to achieve this transformation goal.

This research service covers an overview of how tech companies are helping automakers with their connected car strategies. Topics such as marketplace, feature-on demand, V2X, etc., have been covered in adequate detail. The prospects for 2020 are summarized as trends, which are mainly technology-oriented. The study also explains what to expect in the upcoming years.

The trends gaining traction in 2020—like operating system, telematics, 5G, data monetization, and human-machine interfaces (HMI)—have been covered in greater detail. Technology updates from the recent CES event, partnerships/collaborations, and regulatory impacts on connectivity and so on have also been discussed.

The study also includes a discussion on the different scenarios we can expect as a result of the degree of impact COVID-19 has on the economy in general and on connected car deployment in particular, and implications of the same. Technology trends that play a major role in transforming the connected car market such as augmented/virtual/mixed reality, in-car commerce, biometrics, V2X, IoT platforms, blockchain, cybersecurity, etc., are covered with case studies to demonstrate the effectiveness of these technologies in the current scenario. Solutions specific to in-vehicle experience such as digital assistants, connected services, HMI, audio technologies, etc., have also been showcased. Certain exhibits provide a comparison of the different players in the ecosystem. Detailed technology insights and breakdown of business models have also been provided in some cases. Market forecasts that highlight the region-wise break-up of connected cars, embedded systems, UBI, etc., for major regions such as North America, Europe, and China have also been covered.

This connected car outlook analyzes growth opportunities, strategic imperatives for automakers, Tier Is, network operators, and all the players of the connected car ecosystem. Conclusions and future outlook on the market have been provided with a summarization of what to look forward to in the upcoming year and beyond.