The overall market is broadly classified into the starters and the alternators segments, which are further classified into new and remanufactured starters and alternators.
Unit shipment is expected to grow. The rising vehicle average life, the growing number of vehicles in operation (VIO), and the annual miles traveled will drive this growth during the forecast period. However, due to the increase in average price per unit, revenue is expected to grow at a faster rate than unit shipment.
Class 1-3 starters and alternators are dominated by the remanufactured product type, which accounted for almost 80% of the revenue share in 2019.
The key channel partners in this market are warehouse distributors (WDs) and retailers; together, they held a 90% revenue share across all product segments. Other channels, such as original equipment suppliers (OESs), accounted for the remaining share.
Technical enhancements, including the shift from direct drive starters to reduction gears for starters and V-belt drive to serpentine belt drive for alternators, will boost average product price during the forecast period.
In 2019, the top three market participants accounted for the major revenue share (approximately 80%). BBB Industries, Motorcar Parts of America (MPA), Bosch, Denso, and ACDelco are the key companies in this market, and they offer both new and remanufactured starters and alternators.
KEY ISSUES ADDRESSED
- What is the unit shipment and the revenue forecast for the total market and for the starters and the alternators segments?
- How do VIO and annual miles traveled influence market growth?
- What is the current and future pricing scenario? What does the distribution channel environment look like?
- Who are the key market participants and what are their shares?
- What are the critical factors for success in this market?