Table of Content

Executive Summary
Key Takeaways
Market Engineering Measurements
Unit Shipment and Revenue Forecast

Research Scope
Research Scope

Definitions and Segmentation
Product Segmentation
Product Definitions
Market Definitions
Vehicle Segmentation

Demand Analysis—Overall
VIO—Split by Age
Annual Vehicle Miles Traveled—Forecast

Market Forecasts and Trends—Overall
Replacement Rate Trend
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Component Type
Revenue Forecast by Component Type
Unit Shipment and Revenue Forecast—Analysis
Overall Pricing Analysis
Overall Pricing Analysis (continued)
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
CASE Impact on the Market—2026

Growth Opportunities
Growth Opportunity
Strategic Imperatives for Success and Growth

Starters Aftermarket
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Product Type
Revenue Forecast by Product Type
Overall Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share

Alternators Aftermarket
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Product Type
Revenue Forecast by Product Type
Overall Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share

Distribution Analysis
Brand Analysis by Key Channel Competitor—WDs
Brand Analysis by Key Channel Competitor—Retailers
Brand Positioning—All Channels

Competitive Analysis
Supplier Benchmarking
BBB Industries
Motorcar Parts of America
Bosch Auto Parts
Denso Auto Parts
ACDelco
Motorcraft

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

Appendix
Partial List of Acronyms Used
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)