The aim of the study is to analyze and estimate the adoption of eRetailing in the automotive aftermarket, deep diving into key markets and market participant activity.
The study provides a complete analysis of market revenues and a 7-year forecast for online sales of parts across key global markets: North America, Latin America, Europe, and certain regions in Asia. It also focuses on detailed analysis of new business models, competitive factors, and other country-level and global dynamics that will impact the growth of this segment.
According to our research, B2C eRetailing in the automotive aftermarket for replacement parts and accessories is currently estimated at 4.5% in 2019, while it is expected to generate $78 billion annually by the end of the forecast period. This growth is attracting both traditional aftermarket companies such as original equipment sellers and also new technology companies (e.g., Amazon) to dive into the market. The changing ownership behavior of customers and the growing popularity of new mobility services is also influencing the growing preference for these digital channels for purchasing parts and accessories. Analysis on penetration of different parts and their popularity in different markets provides a direction to various stakeholders in developing their go-to market strategy.
On the supply side, newer business models, both for selling these parts and accessories, and also for the fulfillment of orders, which includes delivery and installation, are being developed to increase the relevance and value from these online sellers. At the same time, various governments around the world are also working on creating a regulatory environment, both for safeguarding customer interest in data security and privacy, but also in keeping the market competitiveness intact by imposing certain tariffs and taxes to safeguard local businesses.
The research also analysis the key trends driving eRetailing channel adoption and also the share of the key market participants in each of the markets.
The key objectives of the study include the following:
- Calculate the automotive aftermarket eRetailing revenue at the global and regional levels
- Determine the regions, product categories, and channels that will exhibit the highest growth potential
- Identify the main industry trends in each region
- Identify key business models and elaborate on the companies adopting them
- Predict major developments possible in the aftermarket eRetailing by 2026 and beyond
- Identify opportunity areas for different market participants in automotive aftermarket eRetailing
Key Issues Addressed
- What is the penetration of online retailing in the automotive aftermarket?
- Which product categories offer the most growth potential?
- What are the penetration levels of online retailing in the automotive aftermarket in key markets, and how are they expected to evolve?
- What are the new business models in aftermarket digitization?
- How are the different market participants reacting to the increasing popularity of online channels?