The cat food market is expected to register a CAGR of 4.28% over the forecast period (2020-2025).

  • Cats are the second-largest consumers of pet food. They are considered obligate carnivores and require high-quality proteins and meat-predominant amino acids.
  • Though carbohydrates are not mandatory in their diet, they can be utilized, if properly cooked. Most of the dietary carbohydrates come from grains and, to a limited degree, tubers.
  • Cats have an elevated requirement for sulfuric amino acids, like methionine, and a dietary requirement for the amino sulfone, taurine.



Key Market Trends

Increasing Emphasis on Balancing Dry and Wet Cat Food

The disparity between the sales of wet and dry cat food is less noticeable, compared to dog food. As cats consume very less water, veterinarians and other cat experts recommend that wet food should be served at least once a day to provide hydration and prevent urinary infections. On the other hand, dry cat food is purchased, as it is comparatively cheaper and provides greater convenience. It is also good for cats’ dental health. Hence, cat owners are recommended to purchase both dry and wet cat food and provide them at an optimum balance. One of the key trends driving the cat food market is increased concern over the health and hygiene of the cats. The young generation, especially the millennials, have become very cautious when it comes to selecting food for cats. As millennials tend to prefer online purchases, it becomes easier to compare amongst different products. Similarly, this trend of making hygiene a central factor for the selection of a particular product, has encouraged pet owners to prefer limited ingredient diets, which have proven to be vital to keep allergies at bay.

Asia-Pacific is the Fastest-growing Market

Increasing pet humanization and cat ownership, emerging private label store brands, and growing urbanization are some of the major forces propelling the growth of the Asia-Pacific cat food market. The cat population is increasing at a fast pace, as an increasing number of people are adopting pets, considering them for companionship and security. In urban regions, it is also seen as a status symbol. Thus, in Asia- Pacific, there is a rise in the adoption of cats, which is making it the fastest-growing market.

Competitive Landscape

The cat food market is consolidated, with major global players occupying large market shares and competing fiercely with local players and private labels. The market consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, and Blue Buffalo. Consisting heavily of large multinational players, the market also houses many private label players. Apart from the presence of a loyal customer base, the major players in the market benefit from substantial marketing and innovation capacities.

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