The use of gum is impacted by the COVID-19 pandemic as consumers tend to economise their purchases and prioritised essential goods before the lockdown in the first half of 2020. Furthermore, gum is often used as a snack whilst travelling, which is much reduced, or to combat bad breath. In fact, many Serbians substitute brushing teeth when out-of-home with using gum instead, which is less of a priority for this period of reduced social interaction and wearing of face masks. Gum is therefore likel...

Euromonitor International’s Gum in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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