Table of Content

Gum in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise essential foodstuffs over fresh breath in 2020 due to the pandemic
Consumers buy gum to freshen breath and chewing gum sales decrease due to the pandemic in 2020
Wrigley strengthens its share even further, backed by strong advertising and private label products not worth the investment in 2020
RECOVERY AND OPPORTUNITIES
Gum sales return to growth over the forecast period due to its low price point
Chewing gum and bubble gum set to perform similarly over the forecast period
The consumer profile of gum is changing as the Serbian population ages
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025