Key Findings
The inbuilt head-up display system which assists the driver in seamless driving of the automobile by displaying both in-vehicle and outside the vehicle core information on the screen. The key in-vehicle information comprises of fuel level, in-vehicle temperature information, etc.

The North America automotive HUD market is expected to account for the highest revenue share of the global market by the end of the forecast period of 2019-2027, rising at a CAGR of 22.08%. The market in the region is primarily driven by high disposable per capita income, the presence of a pool of companies offering automotive head up display system as a standard in vehicles and the positive government stance on autonomous cars.

Market Insights
Opportunities such as an increase in per capita income of the population and the emergence of electric & semi-autonomous vehicles are presenting this market with amazing growth potential. Overall, the North America automotive HUD market is segmented on the basis of vehicle type, HUD type, fuel type, and end-user. By geography, this market is segmented into the United States and Canada.

Competitive Insights
Market giants such as Robert Bosch GmbH, Garmin International Inc., Microvision Inc., LG Display Co. Ltd., BAE Systems Inc., Yazaki Corporation, Visteon Corporation, Texas Instruments Inc., Denso Corporation, Panasonic Corporation, Harman International Incorporated, Pioneer Corporation, Nippon Seiki Co. Ltd., and Continental AG have their presence in this region.