Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. NORTH AMERICA DOMINATED THE OVERALL MARKET
3.2.2. MID-SEGMENT VEHICLE LEAD THE MARKET BY END-USER
3.2.3. PASSENGER CARS DOMINATES THE MARKET BY VEHICLE TYPE
3.2.4. BATTERY ELECTRIC VEHICLE SEGMENT TO GROW AT THE HIGHEST CAGR

4. MARKET DYNAMICS
4.1. TIMELINE OF AUTOMOTIVE HEAD UP DISPLAY
4.2. PARENT MARKET ANALYSIS: HEAD UP DISPLAY MARKET
4.3. MARKET SCOPE & DEFINITION
4.4. MARKET DRIVERS
4.4.1. BOOMING AUTOMOTIVE INDUSTRY
4.4.2. INCREASED DEMAND FOR CONNECTED VEHICLES
4.4.3. GROWING CONCERNS & AWARENESS ABOUT PASSENGER & VEHICLE SAFETY
4.5. MARKET RESTRAINTS
4.5.1. STRICT REGULATIONS IMPOSED BY GOVERNMENT ORGANIZATIONS ON HUD DEVICES
4.5.2. SPACE CONSTRAINT IN AUTOMOTIVE COCKPIT
4.6. MARKET OPPORTUNITIES
4.6.1. INCREASING PER CAPITA INCOME ACROSS GEOGRAPHIES
4.6.2. PROMISING INVESTMENTS IN DEFENSE SECTOR ACROSS THE WORLD
4.6.3. EMERGENCE OF ELECTRIC & SEMI-AUTONOMOUS VEHICLES
4.7. MARKET CHALLENGES
4.7.1. HIGH COST OF ADVANCED HEAD UP DISPLAY SYSTEMS
4.7.2. WEATHER CONDITIONS CAN ADVERSELY AFFECT HUD DEVICES
4.7.3. SUBSTANTIAL INCREASE IN THE ALTERNATIVES

5. MARKET BY HUD TYPE
5.1. WINDSHIELD HEAD-UP DISPLAY (HUD)
5.2. COMBINER HEAD-UP DISPLAY (HUD)

6. MARKET BY VEHICLE TYPE
6.1. PASSENGER CARS
6.2. COMMERCIAL VEHICLES

7. MARKET BY FUEL TYPE
7.1. INTERNAL COMBUSTION ENGINE (ICE)
7.2. BATTERY ELECTRIC VEHICLE (BEV)
7.3. OTHER FUEL TYPE

8. MARKET BY END-USER
8.1. MID-SEGMENT VEHICLE
8.2. LUXURY VEHICLE
8.3. ECONOMIC VEHICLE

9. KEY ANALYTICS
9.1. PORTER’S FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE
9.1.3. BARGAINING POWER OF SUPPLIERS
9.1.4. BARGAINING POWER OF BUYERS
9.1.5. THREAT OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. PRICE
9.2.2. TYPES OF HEAD-UP DISPLAY
9.2.3. WORKING EFFICIENCY & USER INTERFACE
9.2.4. FEATURES
9.3. OPPORTUNITY MATRIX
9.4. VENDOR LANDSCAPE
9.5. VALUE CHAIN ANALYSIS
9.5.1. RAW MATERIAL SUPPLIERS
9.5.2. MANUFACTURERS
9.5.3. DISTRIBUTORS
9.5.4. END-USER
9.6. INVESTMENT ANALYSIS
9.6.1. BY VEHICLE TYPE
9.6.2. BY END-USER

10. GEOGRAPHICAL ANALYSIS - NORTH AMERICA
10.1. UNITED STATES
10.2. CANADA

11. COMPETITIVE LANDSCAPE
11.1. MARKET SHARE ANALYSIS
11.2. KEY COMPANY ANALYSIS
11.3. CORPORATE STRATEGIES
11.3.1. PRODUCT LAUNCH
11.3.2. PARTNERSHIP & COLLABORATION
11.4. COMPANY PROFILES
11.4.1. BAE SYSTEMS INC.
11.4.2. CONTINENTAL AG
11.4.3. DENSO CORPORATION
11.4.4. GARMIN INTERNATIONAL INC.
11.4.5. HARMAN INTERNATIONAL INCORPORATED
11.4.6. LG DISPLAY CO. LTD.
11.4.7. MICROVISION INC.
11.4.8. NIPPON SEIKI CO. LTD.
11.4.9. PANASONIC CORPORATION
11.4.10. PIONEER CORPORATION
11.4.11. ROBERT BOSCH GMBH
11.4.12. TEXAS INSTRUMENTS INC.
11.4.13. VISTEON CORPORATION
11.4.14. YAZAKI CORPORATION


List of Tables
TABLE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027, (IN $ MILLION)
TABLE 3: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, 2019-2027, (IN $ MILLION)
TABLE 4: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY FUEL TYPE, 2019-2027, (IN $ MILLION)
TABLE 5: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER 2019-2027, (IN $ MILLION)
TABLE 6: OPPORTUNITY MATRIX
TABLE 7: VENDOR LANDSCAPE
TABLE 8: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 9: LIST OF PRODUCT LAUNCHES
TABLE 10: LIST OF PARTNERSHIP & COLLABORATION


List of Figures
FIGURE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027 (IN $ MILLION)
FIGURE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 3: TIMELINE OF AUTOMOTIVE HEAD-UP DISPLAY
FIGURE 4: MOTOR VEHICLE PRODUCTION IN KEY GEOGRAPHIES, 2015 & 2016 (IN THOUSAND UNITS)
FIGURE 5: WORLDWIDE PRODUCTION OF PASSENGER CARS & COMMERCIAL VEHICLES, 2012-2017 (IN MILLION UNITS)
FIGURE 6: KEY COUNTRIES WITH MOST NUMBER OF ROAD TRAFFIC DEATHS
FIGURE 7: GNI PER CAPITA INCOME IN $PPP IN KEY COUNTRIES, 2015-2016
FIGURE 8: ELECTRIC VEHICLE SALES IN UNITED STATES, 2015-2026
FIGURE 9: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY WINDSHIELD HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)
FIGURE 10: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMBINER HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)
FIGURE 11: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY PASSENGER CARS, 2019-2027 (IN $ MILLION)
FIGURE 12: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMMERCIAL VEHICLES, 2019-2027 (IN $ MILLION)
FIGURE 13: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY INTERNAL COMBUSTION ENGINE (ICE), 2019-2027 (IN $ MILLION)
FIGURE 14: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY BATTERY ELECTRIC VEHICLE (BEV), 2019-2027 (IN $ MILLION)
FIGURE 15: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY OTHER FUEL TYPE, 2019-2027 (IN $ MILLION)
FIGURE 16: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY MID-SEGMENT VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 17: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY LUXURY VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 18: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY ECONOMIC VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 19: PORTER’S FIVE FORCE MODEL OF AUTOMOTIVE HEAD UP DISPLAY MARKET
FIGURE 20: KEY BUYING IMPACT ANALYSIS
FIGURE 21: VALUE CHAIN ANALYSIS
FIGURE 22: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, IN 2018
FIGURE 23: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER, IN 2017
FIGURE 24: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 25: UNITED STATES AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 26: CANADA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2018 (IN %)
 



List of Figures


FIGURE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027 (IN $ MILLION)
FIGURE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 3: TIMELINE OF AUTOMOTIVE HEAD-UP DISPLAY
FIGURE 4: MOTOR VEHICLE PRODUCTION IN KEY GEOGRAPHIES, 2015 & 2016 (IN THOUSAND UNITS)
FIGURE 5: WORLDWIDE PRODUCTION OF PASSENGER CARS & COMMERCIAL VEHICLES, 2012-2017 (IN MILLION UNITS)
FIGURE 6: KEY COUNTRIES WITH MOST NUMBER OF ROAD TRAFFIC DEATHS
FIGURE 7: GNI PER CAPITA INCOME IN $PPP IN KEY COUNTRIES, 2015-2016
FIGURE 8: ELECTRIC VEHICLE SALES IN UNITED STATES, 2015-2026
FIGURE 9: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY WINDSHIELD HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)
FIGURE 10: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMBINER HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)
FIGURE 11: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY PASSENGER CARS, 2019-2027 (IN $ MILLION)
FIGURE 12: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMMERCIAL VEHICLES, 2019-2027 (IN $ MILLION)
FIGURE 13: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY INTERNAL COMBUSTION ENGINE (ICE), 2019-2027 (IN $ MILLION)
FIGURE 14: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY BATTERY ELECTRIC VEHICLE (BEV), 2019-2027 (IN $ MILLION)
FIGURE 15: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY OTHER FUEL TYPE, 2019-2027 (IN $ MILLION)
FIGURE 16: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY MID-SEGMENT VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 17: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY LUXURY VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 18: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY ECONOMIC VEHICLE, 2019-2027 (IN $ MILLION)
FIGURE 19: PORTER’S FIVE FORCE MODEL OF AUTOMOTIVE HEAD UP DISPLAY MARKET
FIGURE 20: KEY BUYING IMPACT ANALYSIS
FIGURE 21: VALUE CHAIN ANALYSIS
FIGURE 22: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, IN 2018
FIGURE 23: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER, IN 2017
FIGURE 24: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 25: UNITED STATES AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 26: CANADA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2018 (IN %)

 

List of Tables


TABLE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027, (IN $ MILLION)
TABLE 3: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, 2019-2027, (IN $ MILLION)
TABLE 4: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY FUEL TYPE, 2019-2027, (IN $ MILLION)
TABLE 5: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER 2019-2027, (IN $ MILLION)
TABLE 6: OPPORTUNITY MATRIX
TABLE 7: VENDOR LANDSCAPE
TABLE 8: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 9: LIST OF PRODUCT LAUNCHES
TABLE 10: LIST OF PARTNERSHIP & COLLABORATION