Market analysis
Mobile value-added services (VAS) is a group of services intended to improve engagement of the users and upgrade the brand estimation of the mobile service provider. Various overhauls of cell phones because of smaller and more grounded processors have cleared a path for further capacity alternatives for VAS. The capability of advertising on these stages attributable to the movement of purchasers to net-based applications from local messaging applications gives greater scope to the market to extend. Further, the users are offered with personalized experience as per their preferences which is positively affecting the market growth. However, absence of better telecommunication infrastructure can hamper the market development. The Global Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5% during the forecast period (2018-2023) by reaching the valuation of USD 1,047.6. Million.

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Market Segmentation
Based on its solution, the Global Mobile Value-added Services Market is segmented into Multimedia Messaging Service (MMS), Short Message Service (SMS), Others. On the basis of its products, the market is classified into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising, Mobile Commerce, Others. Based on its verticals, the market is classified as IT & Telecommunications, Banking & Finance, Healthcare, Retail, Media & Entertainment, Government, Others.

Regional analysis
Geographically, the Global Mobile Value-added Services Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.

Major players
InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), among others are some of the major players in the Global Mobile Value-added Services Market.