Table of Content

1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope of the Study
2.3 List of Assumptions
2.4 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.1 Forecast Model
5 Market Dynamics
5.1 Introduction
5.2 Drivers
5.2.1 Increasing Ownership of Smartphones
5.2.2 Need for Personalized Services
5.2.3 Drivers Impact Analysis
5.3 Restraint
5.3.1 Lack of Telecom Infrastructure
5.4 Opportunities
5.4.1 Evolution of Location-based Services
5.5 Challenges
5.5.1 Privacy Concerns
6 Market Factor Analysis
6.1 Value Chain Analysis
6.2 Porter’s Five Forces Model
6.2.1 Threat of New Entrants
6.2.2 Bargaining Power of Suppliers
6.2.3 Bargaining Power of Buyers
6.2.4 Threat of Substitutes
6.2.5 Intensity of Rivalry
7 Global Mobile Value-Added Services Market, By Solution
7.1 Overview
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
7.1.3 Others
8 Global Mobile Value-Added Services Market, By Product
8.1 Overview
8.1.1 Mobile Music and Games
8.1.2 Mobile Wallet
8.1.3 Mobile Commerce
8.1.4 Mobile Advertising
8.1.5 Email and IM
8.1.6 Others
9 Global Mobile Value-Added Services Market, By Vertical
9.1 Overview
9.1.1 Banking and Finance
9.1.2 IT and Telecommunications
9.1.3 Retail
9.1.4 Government
9.1.5 Healthcare
9.1.6 Media and Entertainment
9.1.7 Others
10 Global Mobile Value-Added Services Market, By Region
10.1 Overview
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia-Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 Middle East & Africa
10.5.2 Latin America
11 Competitive Landscape
11.1 Competitive Landscape
12 Company Profiles
12.1 AT&T Inc.
12.1.1 Company Overview
12.1.2 Financial Overview
12.1.3 Products Offerings
12.1.4 Key Developments
12.1.5 SWOT Analysis
12.1.6 Key Strategy
12.2 Apple Inc.
12.2.1 Company Overview
12.2.2 Financial Overview
12.2.3 Products Offerings
12.2.4 Key Developments
12.2.5 SWOT Analysis
12.2.6 Key Strategy
12.3 Google
12.3.1 Company Overview
12.3.2 Financial Overview
12.3.3 Products Offerings
12.3.4 Key Developments
12.3.5 SWOT Analysis
12.3.6 Key Strategy
12.4 Vodafone Group PLC
12.4.1 Company Overview
12.4.2 Financial Overview
12.4.3 Products Offerings
12.4.4 Key Developments
12.4.5 SWOT Analysis
12.4.6 Key Strategy
12.5 One97 Communications Limited
12.5.1 Company Overview
12.5.2 Products/Services/Solutions Offerings
12.5.3 Key Developments
12.5.4 SWOT Analysis
12.5.5 Key Strategy
12.6 InMobi Pte. Ltd.
12.6.1 Company Overview
12.6.2 Product Offerings
12.6.3 Key Developments
12.7 OnMobile Global Limited
12.7.1 Company Overview
12.7.2 Financial Performance
12.7.3 Products/Services/Solutions Offerings
12.7.4 Key Developments
12.7.5 SWOT Analysis
12.7.6 Key Strategy
12.8 Mahindra ComViva
12.8.1 Company Overview
12.8.2 Financial Overview
12.8.3 Products Offerings
12.8.4 Key Developments
12.8.5 SWOT Analysis
12.8.6 Key Strategy
12.9 Kongzhong Corporation
12.9.1 Company Overview
12.9.2 Products/Services/Solutions Offerings
12.9.3 Key Strategy



List of Figures



FIGURE 1 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET: MARKET STRUCTURE
FIGURE 2 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)
FIGURE 3 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)
FIGURE 4 ASIA-PACIFIC MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)
FIGURE 5 REST OF THE WORLD MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)
FIGURE 6 TOP DOWN & BOTTOM UP APPROACH
FIGURE 7 DROC ANALYSIS OF GLOBAL MOBILE VALUE-ADDED SERVICES MARKET
FIGURE 8 DRIVERS IMPACT ANALYSIS: MOBILE VALUE-ADDED SERVICES MARKET
FIGURE 9 VALUE CHAIN: MOBILE VALUE-ADDED SERVICES MARKET
FIGURE 10 PORTER’S FIVE FORCES ANALYSIS OF THE GLOBAL MOBILE VALUE-ADDED SERVICES MARKET
FIGURE 11 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)
FIGURE 12 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)
FIGURE 13 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)
FIGURE 14 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017 TO 2023 (USD BILLION)
FIGURE 15 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)
FIGURE 16 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)
FIGURE 17 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023(USD BILLION)
FIGURE 18 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023(USD BILLION)
FIGURE 19 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023(USD BILLION)
FIGURE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)
FIGURE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)
FIGURE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)
FIGURE 23 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)
FIGURE 24 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)
FIGURE 25 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT 2017 TO 2023 (USD BILLION)
FIGURE 26 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL 2017 TO 2023 (USD BILLION)
FIGURE 27 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)
FIGURE 28 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023(USD BILLION)
FIGURE 29 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)
FIGURE 30 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)
FIGURE 31 BENCHMARKING OF MAJOR COMPETITORS

 

List of Tables



TABLE 1 MARKET SYNOPSIS
TABLE 2 LIST OF ASSUMPTIONS
TABLE 3 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 4 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 5 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 6 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017-2023 (USD BILLION)
TABLE 7 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)
TABLE 8 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 9 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 10 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 11 US MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 12 US MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 13 US MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 14 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 15 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 16 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 17 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 18 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 19 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023(USD BILLION)
TABLE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)
TABLE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)
TABLE 23 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)
TABLE 24 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 25 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 26 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 27 UK MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 28 UK MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 29 UK MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 30 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 31 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 32 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 33 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 34 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 35 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 36 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)
TABLE 37 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)
TABLE 38 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)
TABLE 39 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)
TABLE 40 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 41 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 42 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 43 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 44 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 45 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 46 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 47 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 48 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 49 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 50 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 51 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 52 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)
TABLE 53 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)
TABLE 54 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)
TABLE 55 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)
TABLE 56 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 57 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 58 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)
TABLE 59 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)
TABLE 60 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)
TABLE 61 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)