This research highlights Gen Z's demographic makeup, psychographic customer profile, and looks at successful brands that have responded to their particular aspirations and needs.
- Gen Z will push brands to do better: for the environment, for their health, and for the common good.
- Companies that embrace authenticity and play a positive role in society will find that Gen Z customers will do much of their marketing for them.
- The future is mobile. Gen Z will continue to demand that services and products be available on a mobile platform. Social media as a direct platform for buying goods and services will grow in importance.
- Artificial intelligence and automation will create entirely new jobs and lead to a shift in work environments. Gen Z will need to have flexible skill sets to adapt to a fast-changing job market.
- Gen Z, with attention spans of 8 seconds, will need highly interventional engagement modes that leverage on behavioral analytics and nudge tactics to ensure customer stickiness.
Key Issues Addressed
- What are the key characteristics of Generation Z and how do they differ from previous generations?
- Which are the key social, technological, economic, environmental, and political trends shaping Gen Z?
- Which emerging markets are the most important for targeting Gen Z customer?