Table of Content

1. Executive Summary

     
    Executive Summary
        Key Findings of the Study

 2. Generation Z Demographics and Characteristics

     
    Generation Z Demographics and Characteristics
        Who is Gen Z?
        The Gen Z Consumer Base
        Typical Gen Z Characteristics
        Countries With High Gen Z Populations
        Gen Z Market Potential
        Priority Markets—China, India, and the US
        Choice of Degree and Earning Potential
        Gen Z Talent Base
        The Role of Gen Z in the Changing Workplace
        Skills Gen Z Will Need in the Workplace
        AI Leading to Job Polarization

 3. Trends Shaping Generation Z

     
    Trends Shaping Generation Z
        Key Trends Shaping Gen Z Attitudes and Norms
        Social Trends Shaping Gen Z
        Social Trends Shaping Gen Z (continued)
        Technological Trends Shaping Gen Z
        Technological Trends Shaping Gen Z (continued)
        Economic Trends Shaping Gen Z
        Economic Trends Shaping Gen Z (continued)
        Environmental Trends Shaping Gen Z
        Political Trends Shaping Gen Z

 4. Generation Z as Customers

     
    Generation Z as Customers
        Gen Z—Driving Digital Lifestyles
        Customer Profile
        Gen Z Brand Awareness and Coolness
        Retail
        Consumer Electronics
        Mobility
        Mobility (continued)
        Banking

 5. Generational Comparison—Key Market Deep Dives

     
    Generational Comparison—Key Market Deep Dives
        Generational Comparisons—The Model Profiles
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation
        Generational Comparisons—Attitude Toward Home Ownership
        Generational Comparisons—Attitude Toward Vehicle Ownership
        Generational Comparisons—Attitude Toward Consumer Electronics
        Generational Comparisons—Attitude Toward Entertainment
        Generational Comparisons—Attitude Toward Travel
        Generational Comparisons—Attitude Toward Spending
        Generational Comparisons—The Model Profiles
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation (continued)
        Generational Comparisons—Attitude Toward Home Ownership
        Generational Comparisons—Attitude Toward Vehicle Ownership
        Generational Comparisons—Attitude Toward Consumer Electronics
        Generational Comparisons—Attitude Toward Fashion
        Generational Comparisons—Attitude Toward Entertainment
        Generational Comparisons: Attitude Toward Travel
        Generational Comparisons—Attitude Toward Spending
        Generational Comparisons—The Model Profiles
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation
        Generational Comparisons—Attitude Toward Home Ownership
        Generational Comparisons—Attitude Toward Vehicle Ownership
        Generational Comparisons—Attitude Toward Consumer Electronics
        Generational Comparisons—Attitude Toward Entertainment
        Generational Comparisons—Attitude Toward Travel
        Generational Comparisons—Attitude Toward Spending
        Generational Comparisons—The Model Profile
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation (continued)
        Generational Comparisons—Attitude Toward Home Ownership
        Generational Comparisons—Attitude Toward Vehicle Ownership
        Generational Comparisons—Attitude Toward Consumer Electronics
        Generational Comparisons—Attitude Toward Entertainment
        Generational Comparisons—Attitude Toward Travel
        Generational Comparisons—Attitude Toward Spending
        Generational Comparisons—The Model Profile
        Generational Comparisons—Understanding the Preferences and Spending Patterns of Each Generation
        Generational Comparisons—Attitude Toward Home Ownership
        Generational Comparisons—Attitude Toward Vehicle Ownership
        Generational Comparisons—Attitude Toward ConsumerElectronics
        Generational Comparisons—Attitude Toward Entertainment
        Generational Comparisons—Attitude Toward Travel
        Generational Comparisons—Attitude Toward Spending
        Generational Comparisons—Keyword Associations
        Summary
        Legal Disclaimer

 6. Appendix

     
    Appendix
        List of Exhibits