Key Findings
Text Analytics Market in Europe is expected to exhibit a substantial growth over the forecast period of 2018-2026 by growing at a CAGR of 19.80%. Monetizing of social media analytics, the emergence of multilingual text analytics to break the language barrier, growing social media and smartphone users and the rise in industry-specific text analysis applications are factors that are majorly responsible for propelling this market’s growth.

Market Insights
The market is currently being presented with numerous growth opportunities such as the convergence of text analytics with big data and the added advantage of predictive analytics. The technology segment of the market is divided into web mining, predictive analysis, descriptive data analysis, and text clustering. Descriptive data analytics technology dominated this region in 2017. By geography, the German text analytics market has succeeded to grab a significant share of this market. It is predicted that the increasing Big Data analysis market is directly going to affect the growth of the text analytics market in Germany over the projected years.

Competitive Insights
Inorganic growth is the preferred growth path for many leading companies in the market, which is why they choose mergers & acquisitions as their primary strategy to get an edge over each other. Major market players include Hewlett Packard Company (Hp), Bitext Innovations Sl, International Business Machines Corporation, Meaningcloud Llc, Megaputer Intelligence Inc, Microsoft Corporation, Unmetric, Netbase Solutions Inc, Angoss Software Corporation, and Lexalytics Inc.