Key Findings
Asia Pacific text analytics market is expected to grow at a CAGR of 20.44% during the forecast period of 2018-2026. Companies in this region are rapidly seeking opportunities from social media marketing, which has been a major market booster for this region.

Market Insights
The text analytics market finds its application in customer relationship management (CRM), predictive analysis, competitive intelligence, fraud detection, and brand reputation. India and China are currently the most sought-after markets in this region. Although China has banned social networking websites, social media penetration in China is still very high as the country has its own social networking platforms, ex: Weibo. On the other hand, various government initiatives for the development of Information Technology in India has attracted many foreign companies to invest in the region. Demand for business intelligence, business automation and predictive analysis from these industries is expected to serve as a major driver for the growth of Text analysis in this region.

Competitive Insights
Companies like Infegy Inc, Rapidminer Inc, Angoss Software Corporation, Luminoso Technologies Inc, Unmetric, International Business Machines Corporation, Lexalytics Inc, OpenText Corporation, Sap Se, Microsoft Corporation, Bitext Innovations Sl, Jive Software and Hewlett Packard Company (Hp) are competing in this region.