Writing instruments is expected to record some recovery as schools resumed offline classes from the start of the new academic year in March 2021. Fountain pens is expected to achieve the slowest growth in 2021 due to the maturity of the category while pencils and ball point pens will experience the strongest growth rates as they suffered the steepest declines in the previous year. Demand for colouring products, which remained strong in 2020 as parents endeavoured to keep their children entertain...

Euromonitor International’s Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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