Table of Content

Writing Instruments in South Korea
Euromonitor International
July 2021

List Of Contents And Tables

WRITING INSTRUMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to the classroom from February 2021 boosts pencils and ball point pens while colouring remains steady thanks to home seclusion and lack of social activities
Demand recovers for writing instruments in 2021 though changes are being seen in retail channels
Premiumisation and inventive digital strategies boost brand awareness for Mon Ami
PROSPECTS AND OPPORTUNITIES
Growing collaborations outside the category raise awareness and create alternative revenue streams
Writing instruments experiences growing competition from smart devices bought through e-commerce stationery stores
Growing shift to e-commerce in writing instruments thanks to growth of digital devices over the forecast period
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2016-2021
Table 2 Sales of Writing Instruments by Category: Value 2016-2021
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 4 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 6 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 7 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 9 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN SOUTH KOREA
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2016-2021
Table 13 Sales of Personal Accessories by Category: Value 2016-2021
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 15 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 17 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 18 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 20 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources