The Italian population continues to age, thanks to good quality of life, coupled with a welfare system that ensures basic health assistance to all people in the country, including non-citizens. Longer lives, however, tend to mean that more people need care, and an estimated 5.5% of the population is not self-sufficient. Thanks to existing tax schemes, many employed workers will enjoy long-term care schemes when they retire; however, owing to a soaring unemployment rate, the number of people that...

Euromonitor International’s Rx/Reimbursement adult incontinence in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rx/Reimbursement adult incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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