Table of Content

Rx/Reimbursement Adult Incontinence in Italy
Euromonitor International
March 2025

List Of Contents And Tables

RX/REIMBURSEMENT ADULT INCONTINENCE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline continues to fall thanks to reduced national expenditure
Lack of specification leads to genderless solutions
Limited accessibility across Italy
PROSPECTS AND OPPORTUNITIES
Decline set to persist throughout forecast period
Innovation in retail to benefit development in Rx/reimbursement adult incontinence
Pharmacies will remain key channel, and subscription schemes offer convenient solution
CATEGORY DATA
Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
TISSUE AND HYGIENE IN ITALY
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 5 Birth Rates 2019-2024
Table 6 Infant Population 2019-2024
Table 7 Female Population by Age 2019-2024
Table 8 Total Population by Age 2019-2024
Table 9 Households 2019-2024
Table 10 Forecast Infant Population 2024-2029
Table 11 Forecast Female Population by Age 2024-2029
Table 12 Forecast Total Population by Age 2024-2029
Table 13 Forecast Households 2024-2029
MARKET DATA
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources