Wound care is set to see strong value growth in 2021. The category experienced decline in the previous year as the COVID-19 pandemic and lockdown led consumers to remain at home and significantly reduce their physical activity. This had a particularly marked negative impact on sticking plasters/adhesive bandages, with post-surgery plasters also adversely affected as a vast number of non-urgent surgeries were postponed in Italy during the lockdown months. In addition, demand for first aid kits wa...

Euromonitor International’s Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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