Table of Content

Wound Care in Italy
Euromonitor International
September 2021

List Of Contents And Tables

WOUND CARE IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival of more active, away-from-home lifestyles boosts demand for wound care
Sticking plasters/adhesive bandages to rebound strongly
Innovation and strong marketing amongst leading players
PROSPECTS AND OPPORTUNITIES
Chemists/pharmacies to remain the main distribution channel
Continued focus on summer and spring, while increase in non-essential surgery will provide a boost
Consumer price-sensitivity to remain influential
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2016-2021
Table 2 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Wound Care: % Value 2017-2021
Table 4 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 5 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources