Breakfast cereals saw strong retail volume and current value growth across all categories in 2020. As consumers felt uncomfortable leaving their homes due to the pandemic, eating occasions shifted and many ate most or all of their meals at home. As consumers juggled many responsibilities, such as working from home and home schooling, many sought out convenient breakfast options, providing a significant boost to retail sales of breakfast cereals. Breakfast cereals also saw expanding usage as snac...

Euromonitor International’s Breakfast Cereals in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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