Table of Content

Breakfast Cereals in the US
Euromonitor International
December 2021

List Of Contents And Tables

BREAKFAST CEREALS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in retail sales as eating occasions shift outside of the home
Strong foodservice recovery after sharp declines in 2020
Consumer interest in health drives the development of new cereals
PROSPECTS AND OPPORTUNITIES
Growing consumer interest in health and wellness presents an opportunity for breakfast cereals
Foodservice recovery to pre-pandemic levels to vary by type of breakfast cereal
Rise in e-commerce sales to boost growth
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 2 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 7 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026
CHART 1 Staple Foods Value Sales Growth Scenarios: 2019-2026
CHART 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2016-2021
Table 13 Sales of Staple Foods by Category: Value 2016-2021
Table 14 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 15 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 17 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 18 Penetration of Private Label by Category: % Value 2016-2021
Table 19 Distribution of Staple Foods by Format: % Value 2016-2021
Table 20 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 21 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources