Dairy continued to account for more than a third of value sales within fortified/functional (FF) packaged food in 2019, through FF butter and FF milk; however, the performance of these two areas differed. FF butter benefited positively from commodity price fluctuations causing unit price growth in 2019, resulting in heightened value sales. Conversely, strong price competition and increasing pack sizes resulted in only slight growth for FF milk, while leader Fonterra Brands’ attention within dair...
Euromonitor International’s Fortified/Functional Packaged Food in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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