Table of Content

Fortified/functional Packaged Food in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Dairy Remains the Largest Area in Fortified/functional Packaged Food, While Anchor Launch Anchor Protein+ Flavoured Milk
Hemp Becomes An Active Ingredient of Energy Bars, As the New Zealand Laws Change and Hemp Sees Can Be Sold As Food
Probiotic Porridge Is Introduced in 2019, Responding To Consumers Demands for More Beneficial Ingredients
Competitive Landscape
Fonterra Brands Leads in Ff Packaged Food, With New Product Developments Boosting Value Share
Burgen Takes the Top Spot in Ff Baked Goods, With Its Soy and Linseed Range Enjoying Year-on-year Growth
Competition From Private Label Is Set To Increase Over the Forecast Period
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2014-2019
Table 15 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Category: Value 2014-2019
Table 17 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 20 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 21 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 22 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 24 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources