Alcoholic drinks in South Korea continued to record a subdued performance in 2021 in total volume terms, as local consumers showed a tendency to drink less during the pandemic. According to the Korea Health Promotion and Development Institute, the percentage of consumers who drink more than twice a week decreased from 27% before the pandemic to 21% in 2021, reflecting their changing habits in terms of consumption frequency.

Euromonitor International’s Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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