Table of Content

Alcoholic Drinks in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low pricing strategy for domestic options in beer
Further declines for imported lager
Oriental Brewery maintains its lead, followed by Hite Jinro
PROSPECTS AND OPPORTUNITIES
Craft beer set to gain further growth momentum
Consumer interest in non-alcoholic beer presents an opportunity
Creative collaborations appeal to younger generations
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price increases for takju
Still light grape wine continues to grow in popularity due to home consumption trend
PROSPECTS AND OPPORTUNITIES
Takju needs a differentiation strategy
Increasing still light grape wine sales push for diversification
Maximising retailers’ shelf space
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Soju experiences decline in 2021 as at-home drinkers avoid stronger options
Whiskies continues to struggle
Packaging innovation to attract off-trade consumers
PROSPECTS AND OPPORTUNITIES
Low-calorie trend will be a challenge to spirits
Premium soju is key for future innovation
Introduction of Smart Order system brings opportunities for smaller brands
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 77 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 78 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN SOUTH KOREA
2021 DEVELOPMENTS
RTDS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Product innovation within RTDs in 2021
Independent Liquor Korea continues to lead despite share decline
PROSPECTS AND OPPORTUNITIES
Low-calorie hard seltzers expected to create opportunities
Convenience stores as a strong marketing platform
CATEGORY DATA
Table 84 Sales of RTDs by Category: Total Volume 2016-2021
Table 85 Sales of RTDs by Category: Total Value 2016-2021
Table 86 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 87 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 92 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 93 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 94 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 95 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 96 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026