FF energy drinks have become popular in the country, and have seen increasing shelf space as supermarkets import more such products. However, the 100% excise tax on energy drinks which was implemented in October 2017 was followed by the introduction of VAT in 2018, which led to a strong decline for energy drinks in 2019 due to rising prices. For this reason, as well as the movement towards naturally healthy beverages, overall FF beverages saw a strong retail current value decline. In a bid to ad...

Euromonitor International’s Fortified/Functional Beverages in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified/Functional (FF).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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