Table of Content

Fortified/Functional Beverages in the United Arab Emirates
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
FF beverages records a decline due to price increases for FF energy drinks
Players launch products with natural sugars and vitamin D
FF bottled water set to see strong growth
COMPETITIVE LANDSCAPE
Red Bull extends its lead despite seeing a sales decline
Modern retailing has a significant impact on sales of FF beverages
New product launches to meet specific needs
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth hampered by decline of HW beverages
Government responds to the high obesity rate with taxes and awareness-raising
Competitive environment remains highly fragmented
Consumers appreciate wider product availability via modern grocery retailers
Positive progress expected for health and wellness
MARKET DATA
Table 9 Sales of Health and Wellness by Type: Value 2014-2019
Table 10 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 11 Sales of Health and Wellness by Category: Value 2014-2019
Table 12 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 15 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 16 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 17 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 19 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources