During 2019, the majority of the brands categorised under FF beverages continued to be negatively affected by the introduction of the tax on sugary beverages in 2018. Specifically, unit prices increased significantly, resulting in negative volume growth rates and the category struggling to post positive growth in current value terms during 2019. FF powder concentrates registered the strongest volume sales decline in 2019 as incumbent players in the category struggled to emphasise the benefits of...

Euromonitor International’s Fortified/Functional Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified/Functional (FF).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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