Table of Content

Fortified/Functional Beverages in the Philippines
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
The introduction of a sugar tax continues to compromise sales growth
Various mainstream brands focus on fortification as a point of difference
FF RTD tea continues to struggle
COMPETITIVE LANDSCAPE
Coca-Cola Bottlers leads sales with its FF carbonates brand Royal Tru-Orange
International players continue to dominate fortified/functional beverages sales
Del Monte remains the leading name in FF fruit/vegetable juice
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Moderate growth recorded in health and wellness as consumer interest widens
The range of health and wellness products continues to expand
Universal Robina Corp competes with major multinational players
Supermarkets unlikely to face any serious challenge to its dominance
Expanding distribution and increasing awareness set to underpin positive growth
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2014-2019
Table 15 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Category: Value 2014-2019
Table 17 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 20 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 21 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 22 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 24 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources